Gong

Gong is a crm & sales product operated by Gong.io, Inc.. This 2026 review covers operator background, the current tier ladder and the practical decision points before subscribing. The product competes in the crm & sales category against established alternatives, and the choice usually comes down to feature mix, regional coverage and renewal economics rather than headline price alone.

Quick facts

• Operator: Gong.io, Inc.
• Headquarters: San Francisco, California, United States; Tel Aviv, Israel
• Public-market status: privately held (Series E 2021 USD 250M led by Franklin Templeton at USD 7.25B valuation)
• Founded: 2015
• Category: crm & sales
• Current tiers: Standard / Pro / Enterprise
• Anchor price (2026): custom enterprise pricing typically USD 1,500-2,400/user/year annual contract

What is Gong?

Gong is a business SaaS product sold per-seat or per-usage with self-serve signup and an enterprise sales motion above a clear contract threshold. Its product surface covers web-based admin console with role-based access alongside REST API plus SDKs for major languages, with the recurring subscription billed through the operator's commercial channels or self-serve checkout. Customers buy a tier matching their usage profile; the entry tier suits piloting the product and higher tiers add features such as SSO via SAML or OIDC on higher tiers.

Why choose Gong

Operator and regulatory context

Gong is run by Gong.io, Inc. out of San Francisco, California, United States; Tel Aviv, Israel, established 2015. That matters because the crm & sales category is shaped by regulatory regimes, market consolidation and capital intensity, so the operator's ownership structure shapes how aggressively the product is supported and how stable the contract terms are over multi-year renewals.

Plan structure and pricing tiers

The tier ladder splits across Standard for piloting the product, Pro for everyday use, and Enterprise for power users or households. Anchor pricing for 2026: custom enterprise pricing typically USD 1,500-2,400/user/year annual contract. Check Subger's true-price tracker for Gong for all-in renewal costs after taxes and any FX conversion.

Workflow and platform features

Beyond the headline features, the 2025-2026 development focus for Gong is 2024-2025 launched Gong AI Agents and deeper revenue-intelligence positioning versus Salesloft, Chorus (ZoomInfo) and Outreach. That signals a credible roadmap and distinguishes the operator from competitors running their crm & sales product on maintenance mode.

Gong features that matter in 2026

Highlights of the current feature set:

• web-based admin console with role-based access
• REST API plus SDKs for major languages
• SSO via SAML or OIDC on higher tiers
• audit logging and access events
• integrations with major productivity stacks (Slack, Microsoft 365, Google Workspace)
• data export and customer-managed retention windows

Buyers should treat this list as a baseline for Gong in the crm & sales category — confirm specific feature availability for your plan and region on the operator's site, since some features and tier names vary between editions.

Gong pricing in 2026

Reference pricing for Gong in 2026: custom enterprise pricing typically USD 1,500-2,400/user/year annual contract. The tier ladder typically looks like:

Subger pairs the public price with the actual all-in cost after taxes and any promotional anchors that step up at renewal:

Gong apps and platform support

Surface availability for Gong can vary by region and tier — confirm current app availability and supported integrations on the operator's site before subscribing.

Who Gong fits

Gong is most likely a good match for the following buyers:

• Teams that want a category-leading workflow tool with predictable saas billing and a credible enterprise upgrade path — the core target audience for the product.
• The category-focused buyer that specifically wants web-based admin console with role-based access from a crm & sales operator rather than a generalist alternative.
• The growing household or team evaluating the tier ladder (Standard / Pro / Enterprise) and willing to pay up for REST API plus SDKs for major languages.
• The coverage-first buyer who needs the platforms and integrations listed above plus a credible upgrade path as new tools are added.
• The cost-conscious shopper who wants to track promotional anchors via Subger's true-price tracker and deals page before committing to an annual contract.

Frequently asked questions

What is Gong and who runs it?

Gong is a crm & sales product operated by Gong.io, Inc. headquartered in San Francisco, California, United States; Tel Aviv, Israel, established 2015. It is sold via direct subscription on the operator's website or in-store with payments processed through the operator's billing surfaces or sales contract.

How much does Gong cost in 2026?

Current tiers are Standard, Pro, Enterprise. Anchor reference pricing for 2026: custom enterprise pricing typically USD 1,500-2,400/user/year annual contract. Confirm the live regional price on the operator's site before committing, since promotional cycles, FX conversion and regional taxes can shift the all-in renewal cost.

Is there a free tier or free trial for Gong?

There is no perpetual free tier listed publicly for the standard Gong subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.

Where is Gong available?

Availability follows the operator's commercial footprint anchored on San Francisco, California, United States; Tel Aviv, Israel. Confirm regional availability and supported billing currencies on the official site before subscribing, especially for products with region-specific data residency or licensing rules.

What 2025-2026 developments set Gong apart right now?

The current 2025-2026 development focus is 2024-2025 launched Gong AI Agents and deeper revenue-intelligence positioning versus Salesloft, Chorus (ZoomInfo) and Outreach. Together with the headline features listed above, that gives buyers a concrete signal that the subscription is being actively developed rather than coasting.

Which platforms and integrations does Gong support?

Coverage spans the surfaces shown in the platform table above. The current web portal, mobile apps and (where applicable) hardware or partner clients are the recommended way to consume the service; older integrations may be deprecated in successive releases as the operator focuses engineering effort on supported platforms.

How do I cancel Gong?

Cancel through the account or billing settings on the surface where you bought the plan: the operator's website for self-serve subscriptions or the customer-service line for contract-based plans. Subger's cancellation guide for Gong walks through each route step-by-step.

Does Gong offer a family or business plan?

Family and business structures depend on the tier. The Enterprise tier commonly adds shared-account features, higher allowances or business-grade SLAs; the entry Standard tier may restrict the number of users or advanced features. Confirm the per-tier seat limit and admin features on the live pricing page before committing to annual billing.

Is Gong worth it compared to crm & sales alternatives?

Value depends on three factors: the specific feature mix your household or team will use (see the features list above), the regional all-in price after taxes (Subger's true-price tracker for Gong reconciles the headline price with the actual renewal cost), and the credibility of the operator's 2025-2026 roadmap. Weigh these together rather than relying on headline price alone.

How can I track price changes for Gong?

Subger's renewal tracker for Gong records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.

Get started with Gong

Confirm the current price on the operator's site (custom enterprise pricing typically USD 1,500-2,400/user/year annual contract), choose the tier that matches your usage (Standard, Pro are the most common starting points), and check Subger's deals page for Gong for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.

Related Subger guides

• Cancel Gong guide
• Latest Gong deals
• Gong promo codes
• Gong true price and renewal tracker
• Browse the crm & sales category hub
• All services on Subger