Pardot — Overview & Pricing
Pardot is a CRM & Sales service with plans starting from $1,250.00/month. Browse pricing tiers, available discounts, and alternatives below.
Updated: May 2026
About Pardot
Pardot
Pardot is operated by Salesforce, Inc. (legacy Pardot brand), headquartered in San Francisco, California, United States (Subsidiary product of NYSE: CRM (rebranded Marketing Cloud Account Engagement)). The product launched 2007 and legacy Salesforce B2B marketing automation product. This 2026 review covers operator context, the current tier ladder, the feature set that matters for buyers and the live signals to watch before subscribing.
Quick facts
- Operator: Salesforce, Inc. (legacy Pardot brand)
- Headquarters: San Francisco, California, United States
- Public-market status: Subsidiary product of NYSE: CRM (rebranded Marketing Cloud Account Engagement)
- Founded: 2007
- Category: crm & sales
- Current tiers: Growth / Plus / Advanced / Premium
- Anchor price (2026): $1,250/mo
- Competitive set: competing with HubSpot Marketing Hub and Marketo Engage in B2B marketing automation
What is Pardot?
Pardot is legacy Salesforce B2B marketing automation product. The product is competing with HubSpot Marketing Hub and Marketo Engage in B2B marketing automation. Customers buy a tier that matches their usage profile — the entry tier handles legacy Pardot brand now Marketing Cloud Account Engagement, while the mid and premium tiers add depth such as Salesforce-native B2B marketing automation and lead nurture and scoring. Subscription billing happens through the operator's checkout or partner billing surfaces.
Why choose Pardot
Operator and market position
Salesforce, Inc. (legacy Pardot brand) runs Pardot from San Francisco, California, United States. Its public-market status (Subsidiary product of NYSE: CRM (rebranded Marketing Cloud Account Engagement)) and category position (competing with HubSpot Marketing Hub and Marketo Engage in B2B marketing automation) shape the credibility of the operator's roadmap and pricing decisions. Buyers should weigh that operator context alongside headline features — a well-capitalised parent typically translates into faster bug fixes, longer support cycles and more predictable price changes than a smaller indie operator.
Tier ladder and pricing
The Pardot tier ladder runs Growth, Plus, Advanced, Premium. Anchor pricing in 2026 starts around $1,250/mo for the entry tier and steps up by tier with named feature unlocks. Confirm the live regional price on the operator's site, then cross-check Subger's true-price tracker for Pardot for the all-in renewal cost after taxes and FX conversion.
Apps, integrations and customer experience
Apps and customer-experience surfaces matter as much as headline feature counts. Pardot delivers its core workflow across the platform surfaces listed in the platform table below, with notifications and self-service flows handled in-app. The 2025-2026 differentiator to watch: Brand transition complete — Pardot is now Marketing Cloud Account Engagement.
Pardot features that matter in 2026
Current feature set that buyers should weigh:
- legacy Pardot brand now Marketing Cloud Account Engagement
- Salesforce-native B2B marketing automation
- lead nurture and scoring
- email campaigns
- landing pages and forms
- ROI dashboards
Feature availability varies by region and tier; the headline list above reflects the operator's primary positioning. Confirm specific regional availability on the operator's marketing pages before committing.
Pardot pricing in 2026
The Pardot tier ladder in 2026 looks like:
| Tier | Best for | Reference price (2026) |
|---|---|---|
| Growth | budget-conscious or entry users | $1,250/mo |
| Plus | standard subscribers | $2,500/mo |
| Advanced | premium / power users | $4,000/mo |
| Premium | top-tier customers | $15,000/mo |
Headline prices step up across the ladder; promotional first-period anchors and regional FX can change the all-in cost. Subger's tools reconcile the list price with the actual renewal cost:
| Subger tool | What it shows |
|---|---|
| True-price tracker | List price changes plus historical promotional anchors |
| Deals page | Active discounts and limited-time offers |
| Promo codes | Stackable codes for new and existing subscribers |
| Cancel guide | Step-by-step termination by billing surface |
Pardot apps and platform support
| Surface | Status |
|---|---|
| Web app | Yes |
| API / integrations | Yes |
| iOS / Android | Where offered |
| Browser extensions | Where offered |
| Admin console | Higher tiers |
| Customer-support email | Yes |
Surface availability can vary by region and tier; confirm current app availability and supported devices on the operator's site before subscribing.
Who Pardot fits
Pardot is most likely a good match for the following buyers:
- Legacy pardot customers transitioning to marketing cloud account engagement branding — the core target audience for the product.
- Category-focused subscribers who specifically want legacy Pardot brand now Marketing Cloud Account Engagement from competing with HubSpot Marketing Hub and Marketo Engage in B2B marketing automation rather than a generalist platform.
- Tier-comparing households or teams evaluating the Growth → Premium ladder and willing to pay up for email campaigns.
- Cross-device users who need apps across the surfaces in the platform table above.
- Price-sensitive shoppers who want to track promotional anchors via Subger's true-price tracker and deals page before committing to annual billing.
Frequently asked questions
Who runs Pardot and where is it based?
Pardot is run by Salesforce, Inc. (legacy Pardot brand), headquartered in San Francisco, California, United States. The operator's public-market status is: Subsidiary product of NYSE: CRM (rebranded Marketing Cloud Account Engagement). The product was founded 2007.
How much does Pardot cost in 2026?
The 2026 tier ladder is Growth, Plus, Advanced, Premium, with anchor pricing starting around $1,250/mo. Regional currency and promotional cycles can shift the all-in cost; Subger's true-price tracker reconciles the headline price with renewal reality.
Is there a free tier or free trial for Pardot?
There is no perpetual free tier listed for the standard Pardot subscription; the operator may run introductory trials periodically. Check the live signup page for current trial promotions.
Where is Pardot available?
Availability follows the operator's licensing and service footprint from San Francisco, California, United States. Confirm regional availability on the official site before subscribing.
What 2025-2026 features set Pardot apart right now?
The live differentiator to watch: Brand transition complete — Pardot is now Marketing Cloud Account Engagement. Pair that with the headline features (legacy Pardot brand now Marketing Cloud Account Engagement, Salesforce-native B2B marketing automation, lead nurture and scoring) to judge whether the current roadmap fits your needs.
Which competitors should buyers compare Pardot against?
Pardot is most directly competing with HubSpot Marketing Hub and Marketo Engage in B2B marketing automation. Run a side-by-side feature and price comparison with those alternatives — Subger's category pages help with the shortlist.
How do I cancel Pardot?
Cancel through the account or subscription settings on the surface where you bought the plan: the operator's website for direct subscriptions, the App Store or Google Play for in-app purchases, or the partner billing portal for bundled subscriptions. Subger's cancellation guide for Pardot walks through each route step-by-step.
Does Pardot offer a team or multi-seat plan?
Multi-user, team or seat structure depends on the tier. Higher tiers commonly add admin controls and seat-sharing; entry tiers can restrict simultaneous usage. Confirm the per-tier seat limit on the live pricing page before committing.
How can I track price changes for Pardot?
Subger's renewal tracker for Pardot records list-price changes plus promotional anchors over time. Pair it with the deals page for current discount codes and the promo codes page for stackable savings at signup.
Get started with Pardot
Confirm the current regional price on the Salesforce, Inc. (legacy Pardot brand) signup page, choose the tier that matches your usage (Growth or Plus are the most common starting points), and check Subger's deals page for Pardot for promotional anchors before completing checkout. Track the subscription's true renewal cost with the true-price tracker once you're signed up.
Related Subger guides
Pricing
Monthly Plan
from $1,250.00
/month
Annual Equivalent
from $15,000.00
/year
| Regional pricing | Growth |
|---|---|
| 🇺🇸United StatesUSD | $15,000.00 |
Prices converted at current exchange rate
Sources
Subger is not affiliated with, endorsed by, or connected to Pardot or its parent companies. All trademarks, service marks, and logos belong to their respective owners. Information on this page is provided for informational and comparison purposes only. Pricing and plan details are sourced from publicly available information and may not reflect current offerings — please verify with the official provider. If you are a representative of this service and believe any information is inaccurate, please contact us at info@subger.com.
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